The Opening Drive 9/6: NFL Rule Change Reminders as Emphasis on Sportsmanship has Stefanski's Attention After TNF Opener
Some reminders from the head coach and BFB never hurt anyone.

The Opening Drive on opening weekend, what a time to be alive for football fans. The Eagles triumphed over the Cowboys at home on Thursday night, following the unveiling of their Super Bowl banner. Right from the start, things took a strange turn when Eagles defensive tackle Jalen Carter was ejected from the game between the end of the opening kickoff and the first offensive play of the season. This incident was addressed in Kevin Stefanski's press availability on Friday.
"My team meeting got very long this morning after some of the things that happened in that game that was, I mean I didn't stay up for it, but I certainly clipped a bunch of it for this morning. So, yes."
The 2025 NFL rule changes are likely to require some adjustment for players. Since 2017, when the league relaxed its penalties on excessive celebrations, players have enjoyed more freedom in celebrating their plays. However, according to NFL officiating rules analyst Walt Anderson, there was a significant increase in taunting last season, with incidents rising by 55% compared to 2023. Additionally, unsportsmanlike gestures saw an even sharper increase of 133%.
Stefanski discussed his extensive team meeting on the topic. "Yeah, the message is this. The league is very serious about sportsmanship. We know it. We know what you can and cannot do. Everybody does. Typically, when the league wants something emphasized, it gets emphasized early in the season. I think you saw that last night. So, we will not complain about the rules. We know what the rules are. We will abide by them."
These unsportsmanlike gestures are now delineated in the rulebook as "Any violent gesture, which shall include, but not be limited to, a throat slash, simulating firing or brandishing a gun, or using the 'nose wipe' gesture, or an act that is sexually suggestive or offensive."
This leaves some things open to interpretation, not to mention the vast array of gestures and inappropriate behaviors in which an NFL officiating crew may not be hip to the meaning of.
Jim Schwartz encourages his defense to play a style of football that is right on the edge. It will be challenging for players to manage their adrenaline in the heat of the moment and avoid crossing this line—something to keep an eye on during Sunday's game. The Browns cannot afford self-inflicted penalties for actions like taunting and celebrations.
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Among the league's 2025 rule changes was a modification to the kickoff rule. The touchback will now be moved from the 30-yard line to the 35-yard line. The league believes this adjustment will encourage the kicking team to keep the ball in play and compel the receiving team to attempt a return, rather than opting for a touchback by kicking the ball into the end zone.
Stefanski expounded upon the impact of this rule change on Friday as well: "Well, the return rate is going to increase significantly, and you saw that last night as well, and you will continue to see that throughout this season. The return rate is…I don't know what the numbers going to be. I'd imagine somewhere up close to the 90s, and there were a couple last night that were touchbacks that weren't supposed to be. The kicker didn't hit it exactly where he wanted to. So, I do think teams are going to force kickoffs. That's a very real play. It's darn near first-and-10 type of play that every team is going to be defending."
We will see how this situation develops. Last year's kickoff rule changes led to a league-wide return rate of 32.8%, the lowest it has been since at least 2000. Additionally, the touchback rate rose to 64.3%, the highest during that same period. However, these changes resulted in a 43% reduction in concussion rates on kickoff plays. Given this positive outcome for player health and safety, the league is unlikely to revert to the old rules. Instead, they hope that the touchbacks at the 35-yard line will motivate teams to keep the ball in play and cover kick returns effectively, resulting in a better starting point for the defense compared to touchbacks.
The risk of a big-play return complicates the situation. It will be interesting to see if teams that are ahead in the game start opting for touchbacks to eliminate the possibility of a significant return or even a touchdown, along with the momentum shift that comes with it. A coach's confidence in their special teams will certainly play a role in this decision, as will what analytics breakdowns say regarding risk related to time and score.
Last night was a good example of what teams will be trying to do. Kicking the ball low and in toward the corners in hopes it will land inside the landing zone and then go into the end zone for a touchback. Since the ball lands before the end zone, and then rolls in, it is a touchback to the 20-yard line instead of the 35-yard line — that’s a big swing in yardage.
Last Note on Rule Changes: The NFL has implemented software that will generate a virtual animation for broadcast viewers and fans in the stadium instead of running the chain gang out for measurements. That's fine, but officials are still spotting the ball, which is really where the change needs to be made. A chip in the ball, allowing for an accurate spot of the football would be a more useful innovation.
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